VICE and New Balance meet Bukayo Saka.

Footballer Bukayo Saka was interviewed for an editorial partnership between VICE and New Balance. He said that this was the first interview he didn’t prepare for. It was totally off-the-cuff. So, Tahiera ensured his personality naturally cut through in the edit. This sat under New Balance’s wider We Got Now campaign which heroes groundbreaking talent.

Role

CREATIVE — Art direction, Interviewer

Channels

SOCIAL, VICE.COM

Directed by

SAU ALI

Index

ADIDAS
DR MARTENS
CHANNEL 4
MONZO
NEW BALANCE
THE ORDINARY